A New Chapter for Moneo

At Moneo, we are masters of our craft. Our roots in software engineering go back more than 15 years, and with our open source contributions, our journey in technology spans over two decades. In that time we have built complex systems, scaled products, and tackled challenges that were not easy to overcome. Our strength comes from deep technical expertise, disciplined engineering, and a culture that treats every project like our own.

Seven years ago, Güven and I founded Moneo to bring this experience together under one roof. What began with the two of us has grown into a team of more than 30 senior developers, architects, and product engineers. Together we have delivered over 150 projects for more than 30 clients, built 6 of our own products, and created tools that solve difficult engineering challenges.

This year marked an important milestone for us: our 7th anniversary. With our new website and this blog, we can now explain our services and our way of working much more clearly. We also added a Success Stories section where we share how we have helped clients achieve over 1 billion in revenue with platforms we built and scaled.

Here is what has been keeping us busy.

Celebrating Our 7th Year

In February we celebrated Moneo’s 7th birthday, and by the time you are reading this we are already 7 and a half. We look forward to the day we can proudly say we have been here for "over a decade".

We marked the moment together with the whole team on the Galata Bridge, the place that connects the historic sides of Istanbul across the Golden Horn. It was a special day for us, and we put together a short video from that celebration that you can watch here: Watch the video.

This year we also welcomed 8 new teammates and 5 interns into Moneo. The team is growing, and with every new face we keep strengthening the culture that makes us who we are.

No matter how many years pass, we want to keep the same spirit we had when we started.

Welcoming New Clients

This year we also started working with two new clients. One is Sipay, Turkey’s largest fintech company. The other is Taç Ev, a leading manufacturer and retailer in the houseware sector.

Fintech is a domain we know deeply. In the past we worked closely with teams from Craftbase, iyzico and Hepsipay, and we have hands-on experience with global payment platforms ranging from Stripe to Paddle. We even developed our own payment facilitator product. This background gave us a strong foundation to quickly add value at Sipay.

On the Sipay side, we are proud to hear that the difference we made was felt from the very first day. In a very short time, we gained full command of their codebase, architecture, database structure, caching layers, regulatory requirements, and infrastructure transitions. That level of impact is exactly what we aim to bring to every client relationship.

With Taç Ev, we built a food recipes app called Marka Yemek. What makes it unique is that we turned cooking into rewards. Users collect points from the recipes they try and can redeem them for exclusive discounts from partner brands. For example, if you have 1000 points, you can get 1000 TL off, a benefit no other platform offers.

The app also includes AI features such as “what should I cook” recommendations. Soon, Taç Ev will integrate this app with its own kitchen appliances, allowing users to scan a product and instantly receive cooking suggestions. This is how we move from digital products into physical products, creating value in both worlds.

A Mobile Team with Deep Roots

This year we officially formed a dedicated mobile team at Moneo. What makes this special is who leads it. Our Mobile Architect was one of the very first people to join us seven years ago. After a period of working elsewhere, our paths crossed again and today he is back at Moneo leading the mobile team. He knows our culture better than anyone and now guides our iOS, Android, and React Native work with the same spirit that shaped our early days.

Our very first client project with this team, Marka Yemek, is now on its way to the stores. We built it entirely from the ground up. The journey covered everything from UX and product design to backend and frontend development. We also created iOS and Android apps enriched with AI powered features. It was a complete path from an initial idea all the way to a ready-to-launch product.

The best part of the story is that while we were still in the middle of development, a process that took three months, the founder had already started selling the product. That kind of energy and belief is exactly why we love working with entrepreneurs.

And it is not just client projects. For the first time, we developed our own B2C SaaS app, a security utilities product focused on hidden camera detection. It is now moving into launch. At the same time, we have already started building a new AI powered product that we believe will change the way people experience football.

Product Design as a Service

Over the years, many of our clients told us how much they liked the design of our own products. Some even asked if we could design for them too. At the time, we always said no, not because we did not want to, but because we were too focused on our own projects and already had our hands full. This year we felt the timing was right. Our team had grown, our processes had matured, and we finally had the space to share that experience with others. That is why we officially launched product design as a service.

Our design process covers the full journey. We begin with UX analysis and prototyping, move into polished Figma designs, and then deliver frontend ready outputs. For mobile projects, we also create reusable components for React Native, iOS, and Android that speed up development and keep the design consistent across platforms.

Our very first product design client was Karaca, one of Turkey’s largest home and lifestyle brands. We redesigned the UI and UX of the panels they use to manage their entire e commerce operation. It was a chance to apply our design principles at scale and help a major brand modernize the experience their teams work with every day.

Silent CTO as a Service

This year we also launched one of our most unique offerings: Silent CTO as a Service.

It is designed for founders and product leaders who want clarity, for CTOs who value an independent perspective, and for investors who want to protect their investment with confidence. Silent CTO gives each of them the assurance that engineering health, scalability, and risks are being tracked with discipline and transparency.

With Silent CTO we keep an eye on scalability, performance, and reliability. Every month we provide a clear report that shows where your team is strong and where the risks are hiding. We join planning and retrospective meetings when needed, advise on hiring and architecture decisions, and make sure your product grows on solid ground.

This service has already helped startups avoid hidden risks before they turned into major problems, and given enterprise teams the confidence that their systems are being watched with an independent eye.

You can read the full details here: Silent CTO Service.

Taking Shopify to the Next Level

This year we wrote our first official Shopify payment plugin for a fintech client. It is currently in Shopify’s approval process, which puts us among the small group of companies worldwide who have built official Shopify plugins.

Our journey with Shopify is built on years of deep e-commerce experience. We have already delivered platforms that run on billions of Turkish Lira in transactions, with high traffic, high volume, and mission-critical integrations. Now we are bringing that expertise into Shopify to take it even further.

We offer complete Shopify services tailored to real business needs. From designing and delivering turnkey stores, to building custom themes, to integrating complex back-office systems, we provide end-to-end solutions that scale with your growth.

Some of Turkey’s largest brands such as Karaca and Kitapyurdu have trusted us with their e-commerce systems, and we are proud to bring the same level of expertise to Shopify projects.

We've prepared a dedicated Shopify page where you can explore more details and case studies: Shopify 💚 Moneo.

AI at the Core of Moneo

AI is a core part of how we work. We use it every day in client projects, in our own products, in software development workflows, in product design, and even in operations. It is built into the way we think and the way we deliver value.

For our clients, AI brings measurable impact. It means faster development cycles, smarter automation, reduced costs, and products that stand out in the market. From recommendation engines to natural language processing, from predictive analytics to AI assisted design systems, we integrate AI to solve real business problems.

Inside Moneo, AI helps our teams move with more speed and clarity. Code reviews, testing, prototyping, documentation, and even architecture decisions are supported by AI driven insights. This allows our engineers to focus on building the right features and scaling products instead of spending time on repetitive tasks.

We stay close to the global AI community on Huggingface, Product Hunt, Reddit, Twitter, and through some of the most respected AI newsletters. This keeps us ahead of the curve, constantly exploring new research and turning it into practical tools for our clients.

Alongside our client work and SaaS products, we have also started developing an AI powered football product. This is a separate initiative where we apply advanced AI to sports data to create new forms of engagement and insight.

We believe AI will redefine how companies build and scale technology. That is why we make it a core part of our strategy. It improves efficiency, reduces costs, and opens entirely new opportunities both for our clients and for our own products.

We have also created a dedicated page where we explain in detail how we use AI across Moneo. You can read more here: AI ❤️ Moneo.

A New Chapter for Kommunity

Kommunity (success story) has a special place in our story. It was the very first product we built at Moneo and our first spin-off. From the beginning we said even if nobody else uses it, we will use it for ourselves. That mindset kept us authentic and shaped the product’s DNA. In fact, for many people the first time they heard about Moneo was through Kommunity. We became known as the team who built it.

Over the years Kommunity grew far beyond our own needs. In Turkey it became a true love brand, it was listed among the Products of the Year on Product Hunt, and today it is used in more than 90 countries. Even leading organizations such as The New York Times use it to power their communities.

In June we launched the new version of Kommunity. It was a complete rebuild of the experience, six years after the original launch. The first version was heavily inspired by Meetup and Eventbrite and treated events as the core feature. With the new release, we added a feed structure that highlights communication as well. Our goal is to strengthen how communities talk to each other.

Most communities today rely on Slack, Telegram, Discord or even WhatsApp to stay connected. The problem is that conversations end up scattered across different apps and important discussions quickly get lost.

With the new Kommunity, everything happens in one place. Communities can organize paid and free events, host discussions in a feed, offer paid content, send mailings, create forms and much more. Nothing gets fragmented and the community’s memory stays intact.

For businesses, we introduced company pages. Most companies today share their activities and sponsorships on platforms like LinkedIn or Twitter, but those posts often disappear from view after a week. With company pages, these contributions stay visible and become part of a lasting community memory.

Companies can showcase their events, sponsorships, videos, photos, blog posts, and job listings all in one place. We also added something special. Users can see how they personally interacted with your company. If they joined a conference where one of your team members spoke, or attended an event you sponsored, that connection is now remembered.

In short, Kommunity is not only where companies engage with communities, it is where those relationships are preserved and celebrated. You can see how it looks on Moneo's Kommunity page.

The Technology Behind It

On the technical side, we kept the backend on the latest versions of PHP and Laravel, with dependencies always up to date. We retired some AWS serverless services and migrated them into our monorepo. For the new feed system, we built four independent services, each capable of being used as a standalone product.

• Feed Engine: Building a scalable feed is one of the hardest problems in software, especially with the “Justin Bieber effect” where a single post can reach massive spikes. We chose Laravel and MySQL for our feed implementation, and built the management panel with Nova. It supports profiles, groups, sub-feeds, private content, blocking, moderation, and more.
• Spam Checker: Every day, hundreds of spam communities, events, and comments attempt to get in. Spam Checker combines AI with human review to block them before they reach your platform. Unlike generic solutions such as Akismet, our system continuously learns from real community behavior and adapts to new spam patterns. The backend allows humans to fine-tune and teach the AI, making it smarter over time. Built as a standalone product, Spam Checker safeguards Kommunity and can be integrated into other platforms to keep quality and trust high at scale.
• Recommendation Engine: Still under development, this AI/ML system will recommend communities, events, and content based on user interests. A basic version is already live, and we expect it to increase both engagement and time spent on the platform once the full version is ready.
• Subscription Engine: We built a subscription system that feels instantly familiar, inspired by platforms like YouTube, Patreon, and OnlyFans. Communities can offer paid memberships with different levels, giving subscribers access to exclusive content, special events, and premium experiences. This model empowers creators and organizations to monetize directly inside Kommunity, while providing members with a seamless way to support and engage.

What’s Next for Kommunity

There are still two areas we are working on.

1. Mobile app refresh: We redesigned Kommunity’s mobile experience from the ground up. The new iOS and Android apps combine a responsive web core with native features for speed and usability. All the latest product updates such as feed, subscriptions, and events are available on mobile so communities can connect wherever they are.

Kommunity has always been about helping communities grow. With this new version we are not only solving the basics of event management but also giving communities the tools to connect, share, and sustain themselves on a single platform.

Joining Laracon US in Denver

This year we had the chance to be part of Laracon US in Denver. At Moneo, PHP and Laravel are at the heart of many of our stacks. Whether we are building an MVP with a rapid application development mindset or a large scale enterprise system, Laravel is often our first choice.

We were also excited to see Laravel secure a 57 million USD investment this year. Just like Vercel stands behind Next.js and 37signals stands behind Rails, Laravel has now become one of the biggest forces in the ecosystem.

Our co-founder Güven traveled to Denver to join the conference and follow the latest updates from the community first-hand. Right after, we shared those insights with developers in Turkey during the LaraconUS 2025 Recap event. Staying close to the community keeps us aligned with the future of the stack we rely on every day.

This year we were also proud to be one of the sponsors of PHPKonf, where our teammate Onur gave a fantastic talk on debugging. We are not only users of the Laravel ecosystem but also active contributors. Over time we have developed plugins for Laravel and shared them openly on GitHub to give back to the community that we rely on.

Why We Are Writing

We created this blog to share more than polished case studies. We want to tell the real stories behind the products, the lessons we learn while scaling systems, and the challenges we face when building something new. Some posts will be about engineering and architecture. Others will focus on design, product thinking, and the mindset that drives our team forward. All of them will come directly from our own experience.

After more than 15 years in engineering, 7 years as Moneo, and over 150 projects delivered, one thing has become clear. Great products are never built by chance. They are the result of discipline, culture, and a commitment to doing the hard things right. That is what we will keep sharing here.

If you have been part of Moneo’s journey so far, we thank you. If you are just discovering us now, welcome. This is only the beginning.

Here is to the next chapter.